Segment Your Audience

Users of a niche have different degrees of knowledge of the subject, with different experiences or resources available.

For example, according to the characteristics of the people, you should consider a basic, an intermediate and an advanced level.

There are those who do not have any experience and there are those who have a lot. Some have financial possibilities equal to zero, while some others can spend a lot.

Also, consider that age influences the way in which users approach to topics within a niche.

Think about building a blog on how to make career decisions. In this case, you can address your writing to university students, recently graduated, professionals in their forties or managers over fifty.

In general, as you can see, within the same niche there are many different types of users to whom you can turn.

Each of these segments is a homogeneous group of readers who are hungry for your quality content.

This action will have another advantage: you will understand precisely who you should address your communication to.

And this will lead you to create a blog that will be much easier to write, since you have a clearer idea of who your audience is and what content they need.