Identifying the Audience

At step 4, it might look a dry topic to discuss but trust me, this is the most important part of this article. Once you figured out this part, it gets easier to proceed.

The identification of your audience means WHO IS YOUR AUDIENCE?

This is something no one can answer it for you. In fact, you have to dig into the process and find the solution for your blog.

Because

The audience identification helps you in finding these things:

  I. Blog’s Niche

If you start thinking WHO YOU WANT TO SERVE before WHAT TYPE OF BLOG you should make, then things will get a whole lot better — because when you do that, you’re pretty much clear about your blog’s purpose since the day 1.

II. Type of Content

One of the perks of knowing your audience very clearly is that you have a pretty decent idea of what resonates with your audience and what kind of content you should be creating for them. The content type is big pain for bloggers.

    III. Engagement Strategies

When you know the audience (that you want to reach) — It means you FOCUS on engaging the audience rather than KNOWING who your audience should be. In other words, you cut a bunch of pre-race crap and get straight to the point.

Well, most of us learned the hard way. And it’s our duty to tell you right away so that you don’t have to go through that long funnel of LEARNING.

    IV. Audience building

Of course, you can put up all of your effort on the audience building rather than identifying the audience. The audience building is an important purpose of your fashion blog so that you have a pool of readers and interested subscribers in the future to follow your fashion tips and tricks.

Bloglovin is a great place to find the new audience for your blog. It’s an online platform to find a variety of blogs of all sizes and start attracting the new readership for your blog. This platform is specifically popular for DIY, Beauty, and Fashion blogs engagement.

Alltop could be another directory of blogs where you can find relevant blogs to interact with other fashion and beauty bloggers.

LinkedIn Pulse is an under-rated platform as far as outreach is concerned. You can leverage your LinkedIn account to boost your blog’s engagement. Go to the LinkedIn Pulse, repurpose your blog posts with original blog post links or write new blog posts on LinkedIn in the particular category to meet the newer audience.

Meet Sarah and Beth. They are sisters and partners. They run a business called Brilliant Business Moms. They published a blog post about reaching to a new audiencethat could be helpful for you.