Now that you have a list of people you want to reach out to, you do need to come up with a good message that will get them engaged and ready to take you up on your offer.
There are a lot of great resources on the web on this topic, and while I do encourage you to do some research of your own, here are the three I recommend you to start with:
Neil Patel’s guide on how he built his first business through email marketing.Robert Williams’ tutorial on writing a cold email.David Rodeck’s case study on cold calling.
When it comes to sending your message, getting the offer out, negotiating the final deal and so on, you can either use email, or look into specialized proposal tools.
Email is obvious, no further explanation needed. For specialized tools, check Bidsketch. It will take care of designing, sending, and then tracking your proposal (it lets you know how the client interacts with it).
I advise against social media outreach, though. Maybe I’m biased, but it’s just that using social media for outreach has never worked for me.
Your turn to take action
The strategy presented above can be implemented in less than two weeks (provided that you already have a blog). This means that you can see your first deals – and dollars – coming in sooner than you think.
On a personal note, I have to admit that the tactics described in Step #2 are something I do regularly every week. They work extremely well if you spend a while crafting your offer and making sure that it resonates with people.
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