At step 2, when you clearly know the purpose of your blog, then comes the content strategy. It’s a content development plan that you have to follow consistently to grow your blog and develop the relevant audience.
The content strategy consists of various parts such as:
The type of blog contentThe type of audience to serveThe type of mindset to blogThe type of engagement to do
All these factors help us building and shaping our blog’s content strategy.
One of the best examples of developing a content strategy is Fashion and Make-up YouTube channels. There might be millions of make-up and styling YouTube channels which update the audience on make-up and fashion.
Take a look at Laura Neuzeth’s YouTube Channel:
She uses the YouTube platform to building her audience and developing her personal brand as a make-up, hairstyling, and fashion expert.
You’ll always find her videos related to the FASHION — whether it’s a review, how-to guide, or just a tips video, she creates videos on fashion.
It’s not about a BLOG vs. YouTube thing here.
At this stage, analyze the dedication, audience building, and platform selection.
It doesn’t mean that YouTubers don’t run their blogs or bloggers don’t have their YouTube channels. It’s about developing the first and the primary platform and then move forward to take the brand to the next level and meet the newer audience.
No comments:
Post a Comment