Promotional Campaign

you have to think about taking your communication to the next level. From building and setting up to establishing a fashion blog, it’s a whole heap of things that might take days to get done — but I’m trying to keep every possible thing in this article to share it with you all.

Let’s come to the point.

You can’t grow a blog by just posting great content.

You need people to look at your content; you need people to find solutions in your content, you need people who admire your effort, and maybe you come across people who won’t agree with you (but that’s okay)

In short, you can’t grow your blog alone. You need a bunch of people who got a stake in your blog — so that they get benefit from your blog, learn something from you or grow their blogs by following yours.

There could be a thousand ways to promote your blog but in the beginning you can’t afford to spend a pile of cash on your newly born fashion blog.

Yes. You need a promotional campaign!

Following are the methods you have to adopt to promote your fashion blog:

I. Community Building: The community building is a traction method through readers engagement. It could start on a Facebook page, Facebook group, or a LinkedIn group. The purpose is to bring interested people together and start discussions on the topics of common interests.

The community building doesn’t mean setting up a social media group — it’s an approach in real. It could be on your Facebook account’s wall or maybe in the comments section of your blog, what matter is, do people respond to you or start a conversation with you?

II. Social Media Growth-hacking: You might have heard lot about growth-hacking techniques for business development. In social media, you have to bring such growth hacking strategies to gain attention, credibility, and respect.

Lars Lofgren wrote an article on growth hacking techniques. He discussed from testimonials to logos to social media platforms — his views make you think how far we can go using growth hacking technique to promote our brand or blog.

III. Email list build-up: Everyone knows that email list building is one of the most amazing methods to create momentum for your blog or personal brand. Neil Patel considered email marketing as the number one lead generation technique. Use Mailchimp or ConvertKit for email marketing service.

IV. Internet Branding: We have seen how people used the internet to build their million dollar brands. Use every possible way to create a brand’s identity, whether you’re starting a fashion label or just a fashion blog. From the name, logo, colors theme to the website, blog, social media — use every available door to engage the prospects in making your brand recognized.

V. Guest Posting: The guest posting is one of the most discussed topics in the blogosphere. You probably never heard a fashion blogger asking for a guest post on the different blogs. There are obvious reasons for that; the fashion bloggers don’t have to guest post on tech and online marketing blogs. However, if they could guest blog on shopping, e-commerce, and fashion blog, that would be incredible.

Elvis Michael wrote an article, and he also emphasized on the content promotion using the techniques like guest posting, niche blog commenting and repurposing content on SlideShare.