Monday 9 January 2017

Finding people to reach out to

Once you’re done with the setup, you should start sniffing around and looking for people you can offer your freelance blogging services to.

Like I said, a good type of service to start with is writing blog posts. The first obvious thing to focus on is to make sure that you find people who are likely to have a need for this type of services.

For instance, a common trap bloggers fall into is reaching out to blogs that have their publishing processes and content already pretty figured out.

Of course, joining ProBlogger is still possible, but you won’t get there just by writing an email saying “Hey, I’m a blogger, I want in!” So for now, we need to focus on another group of potential clients.

Go ahead and try the following three methods:

1. Find businesses with blogs (company blogs)

This is probably the most straightforward tactic out there. Your goal is to find company blogs that aren’t run up to their highest potential.

Remember when I told you about the mistake of trying to target blogs with already optimized content and well thought-through processes? Here, you’re doing the exact opposite thing.

You’re searching for blogs that “don’t quite get it.” Your opportunity is to step in and make things better through your content.

You can find such blogs via Technorati, BuzzStream, or Inkybee.

2. Find people who have just bought a site

The site flipping market is quite big on the web right now. Literally every day tens of sites change hands and start operating under new ownerships.

Now, the thing about people who have just bought a site is that they could also need some fresh content for it.

Find those people through Flippa and add them to your list.

3. Find well-known bloggers with side-projects

Popular bloggers tend to run more than one blog. And although their flagship is probably well taken care of, their other projects might not be.

Do a little research around your favorite bloggers and approach them with a direct offer to write content for their other blogs.

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